LAYER 01
Demand & acquisition
Paid and organic channels run against pipeline targets, not clicks.
- Channel mix and budget
- Creative testing
- Landing page system
Solution
Marketing, data and sales working as one system.
Campaigns, landing pages, CRM and follow-up automation connected end to end — so every euro of spend is traceable to pipeline.
- -38%
- cost per qualified lead
- <2 min
- lead response time
- +27%
- lead-to-meeting rate
Architecture
Demand, capture, qualify, close — connected.
Most companies buy these four layers separately. The value comes from wiring them together.
LAYER 02
CRM & automation
Instant routing, lead scoring and behaviour-triggered follow-up.
- Pipeline design
- Lead scoring
- Nurture sequences
LAYER 03
Data & reporting
Server-side tracking and dashboards from source to closed revenue.
- Conversion API setup
- Attribution model
- Revenue dashboards
Rollout
How the growth system is built.
- 01
Audit
Tracking integrity, funnel leaks and historical performance.
- 02
Foundation
Clean measurement and CRM structure before extra spend.
- 03
Launch
Campaigns, pages and automations released together.
- 04
Weekly optimisation
Budget, creative and sequences adjusted on evidence.
- 05
Monthly review
Pipeline contribution, CAC and next-quarter plan.
Included
What you get
- Ad accounts and CRM owned by you
- Deduplication and data validation rules
- Transparent reporting available anytime
- Sales enablement and handover rules
Impact
Commercial impact
- -38%
- cost per qualified lead within one quarter.
- +27%
- more leads converted into meetings.
- 100%
- of spend traceable to pipeline.
- -80%
- manual follow-up work for sales.
Marketing and sales pulling in different directions?
Let's connect acquisition, CRM and reporting into one measurable system.